18+ ways to tell if you're an SEO O.G.
Are you wondering if your "SEO expert" has been around as long as he claims? Feeling like you've been in the business since the beginning of SEO time? Here are 18 ways to tell if you're an SEO O.G....
View ArticleHow to be an SEO copywriter: The ultimate guide for beginners
Thinking about starting a career in SEO copywriting? Here's a reality check. Making a living as a copywriter (whether you work in-house or freelance from home) is hard work. First, there's a learning...
View ArticleWhy you should love the long tail
Are you looking for more Google love? Want to drive highly qualified traffic? Do you want to reach readers at all phases of the purchase cycle? You got it. All you have to do is learn how to leverage...
View ArticleIs your SEO copy crap? 8 ways to tell
Last week, a prospect asked what I thought of his site copy. I took one look and resisted the urge to say, "Um, how much did you pay for this?" The writing was'bad. Picture a 500-word, below-the-fold...
View Article10 hottest SEO copywriting posts of 2011
Wow, it's the end of 2011 already' 'And that means that it's time for the "Most popular posts of the year" roundup (cue applause!) 2011 was a big year for Google updates - and a big year for SEO...
View ArticleScrew resolutions. Take action instead!
Lately, I've been seeing quite a few posts discussing how SEO content marketing should be on the top of every businesses' resolution list. For instance, there's this post . And this one . And this one...
View ArticleAre you putting your freelance copywriting business at risk?
"I'm working my butt off and writing all the time, but I'm barely scraping by. What's wrong with me?" You know the difference between a successful copywriter with disposable income and one that's just...
View ArticleAre you suffering behind the scenes?
Have you ever said, "If I have to write one more post about (something you've been writing about a lot) I'm going to go completely insane?" Yeah, me too. Once upon a time, it felt like I wrote copy for...
View ArticleNeed Google+ and Twitter content? Go old school
Once upon a time, long before Twitter, Google + and Facebook, there was a powerful piece of marketing collateral that's all but ignored now. The "tips" booklet. Companies would pay a lot of money for...
View ArticleIs traditional copywriting dead?
Is the latest "Google Plus" news making you think that traditional copywriting is dead - and it's all about social? I received this note from a talented SEO copywriter: "It's really true that it's...
View Article15 minutes to better website content
Got 15 minutes? Boost your site content! Does "tweak the site content" get pushed down to the bottom of the to-do list, every time? Good news! You can accomplish quite a bit in 15-minute chunks. The...
View ArticleYour SEO is not the problem
Who do you blame when your sales are slow? We're not getting business because the graphic designer designed our logo wrong. We're not getting business because our competitors have way more money. We're...
View ArticleHow to charge for freelance copywriting services
Probably the most common question that freelance copywriters ask me is "How much should I charge?" I know what these folks are really asking. They want me to gaze into a crystal ball and reply, "You...
View ArticleHow to land cool speaking gigs
Adoring fans. Scads of money. Free, first class plane tickets' OK, so you probably won't experience these things as a conference speaker'but speaking at events is still pretty fun (and great for...
View ArticleWhat Dr. Seuss can teach you about copywriting
Confession time: I love Dr. Seuss. The words to One Fish, Two Fish are stuck in my brain. I have a Dr. Seuss watch. I have Dr. Seuss books on my iPad. I watch "How the Grinch Stole Christmas" ever...
View ArticleDo you feel like a fraud?
When people ask "What do you do," do you find yourself making excuses? "Well, I'm a writer'but I haven't written anything that you've read.""I own a small business. ::quickly changing the topic:: What...
View Article25-point Web copy checklist: How to write for Google
Are you wondering if you're writing your Web SEO copy the right way? Google's Panda update raised the content bar. Now, it's not enough to "have keyphrase-rich content" for a top ranking. Today, that...
View ArticleIt's never going to be perfect
A friend literally accosted me first thing in the morning' "I'm stuck. I wrote 100 versions of my headline and I hate them all. I hate my copy. I've been working on this for four months. I don't know...
View ArticleHow to write sizzling Web content, every time
"Writing is easy. Just put a sheet of paper in the typewriter and start bleeding." - Thomas Wolfe Let's face it - writing is hard. There are days when the Muse is with you and you're able to crank out...
View ArticleHow to kick adversity's ass
Sometimes, life throws you a curveball. I know quite a few folks facing hard times right now. Divorce. Illness. Financial problems. Death of a family member. You probably know people going through the...
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